Dream Practice Websites

Websites for Chiropractors: Getting to the Heart of What Makes a Chiropractic Website Highly Effective

As a chiropractor, your chiropractic website is without question one of the primary factors that will determine your overall success in private practice.

Every day, the importance of having a strong online presence becomes more paramount, as increasing numbers of people are abandoning traditional media and advertising sources like the yellow pages and newspapers, and turning to the internet to find solutions to their problems.

What this means is that there are likely hundreds if not thousands of potential chiropractic patients searching for help online every single month. From a numbers perspective, it's nearly impossible to get this kind of exposure in the off line world.

If you have 1,000 people searching for your services every month on Google and you are in the top spot for the main keyword they are typing in, you'll get around 40% of those visitors coming to your website. That's 400 prequalified people who are already looking for chiropractic services.

The 2 Main Factors in Creating a Successful Chiropractic Website

Getting your practice featured in front of the people searching online is the first step in building your practice through the internet. This is called traffic generation.

The chiropractic websites positioned at the top of the major search engines are enjoying a significant advantage in their local market, as they are generating way more traffic to their website than all of their competitors.

This will not only ensure that they get a steady stream of new chiropractic patients from the internet, but will secure their reputation as the 'go to' chiropractic expert in the local area. When you blanket the search engines, people will want to see you, simply because we tend to trust the websites that get the most exposure.

Traffic generation is your first main goal for your chiropractic website.

This is accomplished through a combination of marketing strategies, including search engine optimization, social media, PPC advertising, blogging, and off line promotion.

The second goal is chiropractic web traffic conversion. We have to make sure that your website is set up to effectively take your web visitors through the right sales process.

Most chiropractic websites fail because their conversion is poor. They simply don't have the right marketing elements on the site to really compel the visitor to take the next step in the process. Without the right chiropractic marketing features on your website, your average visitor will click the back button within a few seconds.

Most prospective patients do quite a bit of comparison shopping online when searching for health care solutions. They are typically going to look at a number of other chiropractors in the local area and base their choice on who exudes the most professionalism, value, kindness, and trust.

Let's take a look at the main factors that contribute to effective chiropractic website conversion so that you are doing everything possible to emanate these qualities to your web visitors.

• A benefit-oriented headline-- The first thing your web visitor should see is a succinct statement of all the benefits you can offer them. Tell them right away how you can help them. Make it all about them-- not about you. This is a key point that is missed by about 90% of the chiropractic websites out there. The first thing you say to a new person exposed to your work is profoundly important when it comes to getting them to stay in your site and securing a long-term relationship with them.


• The Opt in form-- One of the best marketing features on your entire site is your opt in form, where you give away valuable information in exchange for the visitor's name and email address. Your first goal with your website should be to generate a chiropractic lead in the form of an email address. Then, you can do follow up marketing and education and stay in touch with your leads indefinitely.

  Most people who visit your site aren't ready to call you right away. They need time to sit with it. If you don't have a lead generation system, you're going to lose many prospective patients. In marketing, it's commonly said that the average customer needs 7 rounds of exposure to a business in order to feel safe taking the next step.

  This is why email marketing is so critical to your online success. You need an automated and effective system to stay in regular contact with all of your prospective patients, not to mention current and past patients.

  An easy way to establish uniqueness and expertise in your local market is to give away a free chiropractic e-book that educates people on exactly what you do and how you can help them. You can also give away a chiropractic video series, special report, or mp3 audios.

• Home page copy that connects with your target market-- It's incredibly helpful to write down in as much detail as possible who the ideal chiropractic patient is for your practice. Then, make sure you are speaking directly to that person on your home page. Connect with their pains and challenges and assure them that you have a solution for their problems.


• Social media integration-- We see that having a chiropractic Facebook fan page increases conversion on a website by about 10-15%, especially if you have more than 200 fans. People are always looking for validation that you are a legitimate resource and websites like Facebook, Twitter, and Youtube can give you tremendous social proof.

  Having Facebook 'like' buttons on your site, along with 'connect with us' social media icons are important touches when it comes to building up online relationships with people new to your work.

• Implementing online video-- Another way to increase conversion on your website by 10-15% is to add a warm, welcoming chiropractic video to your home page. If people can hear your voice and see you in action, they will immediately feel like they know you better and be that much more willing to opt in to become a lead or pick up the phone and call.

  Online video has absolutely soared in popularity in the past 2 years. Over 50% of all internet content is now video-based, and this trend will only continue. Most chiropractors are NOT taking advantage of the enormous opportunity they have to market their practice through video. This helps your website and practice in general to really stand out from the crowd. It also adds a viral component to your marketing, as people are much more willing to forward helpful or inspiring videos to people they know than they would text-based content.

• Adding valuable, unique content on a regular basis-- We have noticed time and again that the chiropractors who have the most content-rich sites win the search engine marketing game. Google rewards sites who post helpful content on a regular basis. We typically build sites using Wordpress, a blogging platform that enables you to log in and add content on your own without needing a web designer.

  The new trend right now is to integrate your blog content with all of your social networks, so every time you write a new blog post, it will syndicate to Twitter, Facebook, LinkedIn, and any other social sites you use.

  This guarantees consistent exposure and it builds good will. By sharing value with your community, your reputation as a leader will skyrocket.

• An engaging 'about' page-- Most visitors will go to your bio page after your home page. After reading about how you can help them, they will go to this page to make sure YOU are the right person for their needs. First, people ask, 'Can I trust chiropractic?' Your home page answers this question. Then, they will ask, 'Can I trust YOU to be the one who provides these services?' Your bio page should answer this question.

We recommend adding a video to your about page where you share your story, talk about your pains and struggles, and discuss how you were led to become a chiropractor based on your past. Talk about your purpose and mission. Show that you are human. This will really help people connect with your message. This is especially true if your target market is women between 30-55 years of age, as it is for most chiropractors. This market really wants to see your human side-- not just your professional credentials.

While there are quite a few other factors for successful conversion on your chiropractic website, these are some of the main points to consider.

How We Can Help You Reach Your Chiropractic Website Goals

Dream Practice Websites offers a unique integration of marketing and chiropractic web design. We understand that marketing elements have to be infused into the design for the site to work effectively.

There are many websites that look pretty and even have good content, but do very little to bring new patients in the door.

Our goal is to not only build you the most aesthetically pleasing website in your local market, one that showcases your expertise and knowledge, but to implement all of the right marketing features to ensure your online success.

We want you to not only have a beautiful website, but to understand down to a science how you can generate more traffic, convert that traffic into leads, follow up with those leads through a process of building good will, and convert leads into patients.

Along these lines, we provide you with several hours of internet marketing training videos that comprehensively cover the following topics:

• chiropractic blogging
• chiropractic SEO
• chiropractic social media marketing
• chiropractic PPC advertising
• chiropractic article marketing

These are proven traffic generation strategies that will help you attract new visitors to your website and new patients to your practice on auto-pilot.

Our web package includes full website design and on page search engine optimization. We also offer chiropractic link building campaigns to help your site get high search engine rankings.

The internet is a residual form of marketing when done correctly. This means that you can create content that feeds back to your website once, and have it continually bring you exposure without any further effort required.

This is why the internet is a much more appealing marketing strategy than off line networking which requires consistent effort.

We are sure that your goal is to mostly just treat your chiropractic patients and not have to worry about the marketing. A properly designed website with the right marketing features and traffic generation strategies in place can help you do exactly this.

Click here to review our web package. You can also schedule a free consult with Kevin Doherty, the president of Dream Practice Websites.

We wish you the very best in dominating your online market and establishing a web presence that attracts new patients for years to come.