Dream Practice Websites

Websites for Massage Therapists: What You Need to Know to Build a Successful Massage Practice Using the Internet

If you're a massage therapist looking to attract more clients online, then this article should be profoundly helpful. Most massage websites fail because they don't have the right marketing elements in place. On a broader scale, many massage therapists struggle to gross more than $30k per year because they don't know how to market their massage business.

This isn't the fault of massage therapists; the blame needs to be placed on the training institutions that focus almost exclusively on clinical skill development and often devalue the importance of marketing and business development.

Your Massage Website Has The Potential to Build Your Practice Without Doing Anything ElseIn most markets, there are literally hundreds if not thousands of people looking for massage therapists on Google and other search engine each and every month. If you're a solo practice owner, you only eed a tiny fraction of this web traffic to flood you with new clients on an ongoing basis.

For instance, the keyword 'Denver massage' gets 27,100 searches every month on Google. If you were ranked #1 for that keyword phrase, you'd get approximately 40% of the people searching this phrase coming to your massage therapy website. That would be 10,840 visitors to your website each month who have already expressed interest in getting a massage. Do you see how powerful that is? If you closed even 1% of these searches into paying clients, you'd get 108 new clients per month from this one keyword.

Your ability to get high on the search engines is based on how well search engine optimized your massage website is. This entails setting up the on page factors that Google looks for to rank your site, along with getting backlinks from other websites.

SEO is only one component of traffic generation. Most websites for massage therapists don't perform well because they don't get nearly enough traffic. This means that the website dwells in obscurity. In order to get good traffic, your website has to be search engine optimized as a foundational building block to anything else you do to get more online exposure.

Other traffic generation strategies for massage therapy websites include:

• pay per click advertising on Google and Facebook
• social media marketing
• online video marketing
• blogging

You also want to consider off line massage marketing opportunities such as:

• networking groups
• health fairs
• word of mouth referrals
• public speaking

As part of our web package for massage therapists, we offer an extensive array of training videos on all facets of traffic generation. We want to make sure you know exactly how to generate traffic to your massage website.

Massage Therapy Websites: Conversion Enhancing Factors

Getting traffic to your massage website is half the battle; the other crucial factor is converting your traffic into leads and then paying clients.

This is an area where we can help you a great deal, as our web design is based on 2 key factors:

• Building you a professional site that conveys your skill and professionalism
• Incorporating a variety of marketing features into the site to enhance conversion

When someone lands on your massage website, they mainly want to know 2 main things:

• Can massage help me?
• Is this the practice I should see/can I trust this person?

Most massage websites actually deter visitors from taking the next step and calling because their site looks average or cheap, the copy is not benefit-oriented, or the general look and feel of the site does not exude value, confidence, and trust.

We are very sensitive to these issues.. and grasp on a deep level what prospective massage clients are looking for when they land on your massage therapy website.

Along these lines, the copy has to speak to their challenges and pains. It has to empathize and connect with them, then point to the solutions you can offer.

Another key factor is the email opt in form. Your primary goal is to generate a lead for your massage practice-- not get your web visitor to pick up the phone and call you. Most people will not take this step right away. They need more information and they need to know that they can trust you before calling.

This is where lead generation and email marketing is extremely helpful for your practice. If your massage website is set up to get the visitor to leave their email address with you in exchange for some free information, then you can consistently stay in touch with them over a long period of time until the ARE ready to come in and see you.

If you don't have lead generation set up on your massage website, you're going to lose a lot of business. With our web package, we make it easy to implement this critical massage marketing strategy.

Here are a few other factors that will greatly enhance the conversion on your massage therapy website:

• Social media integration ~ Having a Facebook fan page on your website, along with the 'connect with us' buttons from Twitter, Facebook, and Youtube will definitely enhance your conversion
• Content that is relevant to your visitors ~ The more valuable and unique content on your massage website, the better. Google will definitely reward you for having a content-rich website. This helps with both traffic generation and conversion. You want to have extensive information about how you help with various conditions, why massage is great for stress and emotional balance, and why our approach is unique.
• Video ~ A 90 second intro video on your home page does wonders to break the ice of the internet and get people to connect with you much faster. In fact, having 2-3 videos placed on your website is a great way to differentiate yourself from other massage therapists and to convey expertise in the local market.

Our mission at Dream Practice Websites is to build you a massage therapy website that is head and shoulder above your competitors in terms of the level of expertise, quality, and marketing savvy that is conveyed.

This is usually quite easy to accomplish. If you spend an hour doing market research on other massage websites in your local area, you'll likely notice that many of them say the same things and have very little to differentiate them from others. The goal is to dominate the local online market by getting your practice to the top of the search engines and implementing the marketing features and high quality design elements that will show everyone that you are the 'go to' massage therapist in your city.

If you'd like to learn more about our web package, click here now. You can also schedule a free 20 minute consult with Kevin Doherty by clicking here.